Best Branded Content & Native Advertising Examples of 2022

This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2021, 2020, 2019, 2018, 2017, 2016, and 2015.

You might also be interested in our piece on measuring the success of your branded content.

What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work.

Featured brands in this include Cash App, Fidelity, Kailua, Jurassic Park & Explore France.

My First Stock

Cash Apps, My First Stock. Best viewed on mobile.

Category: Finance

Featured in: Newsletter #354: 2022 Begins

Kevin Durant and the future of Fandom

NBA Top Shot with Kevin Durant and two of his biggest fans.

Category: Sports

Featured in: Newsletter #355 – Merger Mania

New Music Friday

Genius & Microsoft Surface, New Music Friday.

Category: Technology

Featured in: Newsletter #356 – New celebrity

Seven ways to eat a plant based diet

Seven ways to eat a more plant-based diet. The Guardian Labs with Oatly.

Category: Food & Beverage

Featured in: Newsletter #357 – Planted based

Designing a fairer future for the platform economy.

Designing a Fairer Future for the Platform Economy. Bloomberg with Business Reporter.

Category: Thought leadership

Featured in: Newsletter #357 – Planted based

Building resilience in your portfolios

Equitable with The Atlantic on building resilience in your portfolio.

Category: Finance

Featured in: Newsletter #358 – Measurement redux

Small Space Secrets

Small Space Secrets, IKEA with MyDomaine. Nice mix of video as part of the experience.

Category: Household

Featured in: Newsletter #360 – Owned stacks

8 must try delivery dishes

8 must-try delivery dishes from Women-led restaurants in Philly.

Category: Food & Beverage

Featured in: Newsletter #361 – Models

9 women whose impact is changing lives

Cartier Women’s Initiative with Forbes.

Category: Fashion & Jewelry

Featured in: Newsletter #362 – Found money

The future is bright for brands that master sports advertising.

AdWeek + Millions. The future is bright for brands that master sports advertising.

Category: B2B & Advertising

Featured in: Newsletter #363 – Rebirth

Espresso Martini Recipe

Kahlua Espresso Martini with Food52. Simple, instructional, can work across most platforms. Drives users into recipes on their website.

Category: Alcohol

Featured in: Newsletter #364 – Branded newsletters

Reinvention through positivity

Front Office Sports with Fidelity. Rex Champman interviews athletes about their second acts.

Category: Finance

Featured in: Newsletter #365 – Snap spotlight

How newsletter sponsorship can supercharge your marketing plan

Nativeception. Sponsored newsletter company Paved with MarketingWeek.

Category: B2B & Advertising

Featured in: Newsletter #366 – Mailcrimp of Netflix

Tailwinds for Emerging Markets

Metlife with WSJ. Tailwinds for Emerging Markets.

Category: Insurance

Featured in: Newsletter #367 – Advertising vibes

Ecopreneurs

Fortune & SalesForce, the Ecopreneurs. A video series on entrepreneurs focused on saving the planet. Also a lead in for SalesForce+.

Category: B2B & SAAS

Featured in: Newsletter #368 – Headless chickens

You should have a home energy kit

Anker with BuzzFeed. You should have a home energy kit – and this is the very first thing you should buy for it.

Category: Electronics

Featured in: Newsletter #369 – Advertising claims

Leaving a legacy

Leaving a legacy: how to give a gift that lasts beyond your lifetime. Guardian with Cancer Council.

Category: Financial planning

Featured in: Newsletter #370 – Good wine

DinoTracker

DinoTracker from Department of Prehistoric Wildlife, as part of Jurassic World launch. @DinoTracker on Twitter.

Category: Entertainment

Featured in: Newsletter #371 – Out and about

10 questions you should ask your advisor

10 questions you should ask your advisor this end of financial year. Xero with TheGuardian. Like the format, simple and high utility for the reader.

Category: Small Business & B2B

Featured in: Newsletter #372 – Always on

How to make foil-packet Chicken Fajitas

How to make foil-packet Chicken Fajitas. Food Network with Do Good Chicken.

Category: Food & Beverage

Featured in: Newsletter #373 – Be interesting

How do we invest in an unknown future?

eToro with Market Watch, How do we invest in an unknown future?

Category: Finance

Featured in: Newsletter #374 – Real estate

The circular cities

The Circular Cities Barometer, Bloomberg Media Studios with Holcim.

Category: Thought Leadership & B2B/Consulting

Featured in: Newsletter #375 – Anonymous trust

illimity, the new paradigm bank

illimity with the FT.

Category: Finance & Banking

Featured in: Newsletter #375 – Anonymous trust

How to spend seven days in Nice

For that last summer lust. How to spend seven days in Nice Cote d’Azur. Explore France with The Guardian.

Category: Travel

Featured in: Newsletter #377 – Summer ends

Faces of Travel

Delta with Travel & Leisure, the faces of travel.

Category: Travel

Featured in: Newsletter #378 – Strategic Analytics

My Helsinki

Promoting, living/working/investing in Helsinki. Love the approach.

Category: Immigration / Investment

Featured in: Newsletter #379 – Attention Economy

WhatsApp & Security

WhatsApp’s new ad in Piccadilly Circus. As Matt says, watch to the end.

Category: Tech / Consumer apps

Featured in: Newsletter #380 – Ghost Tweets

The role of recycled metals on the road to decarbonization

Great example of thought leadership from Schnitzer.

Category: B2B / Thought leadership

Featured in: Newsletter #380 – Ghost Tweets

Amazons Holiday Kids Gift Book – Share the Adventure

Spotted this on Twitter, someone sharing a photo of the physical copy. It’s just neat, and what a smart placement for the brands involved. Just a click away from buying. View it here.

Category: eCommerce / Retail

Featured in: Newsletter #381 – First Time CMOs