|One big thing|
One sip leads to another. Whilst away I read Cork Dork and in answering the question of what makes a good wine. Paul Grieco of Terroir fame would answer that one sip leads to another. The first leads to the second and the second leads to the third. As I lay there in the Mexican sun, I thought that’s a brilliant little analogy. If someone enjoys it they reach for more.
Such an idea could bring a lot of simplicity to marketing teams. Instead we dive for more. What else should we be looking at. Over intellectualizing it. Rather than simply going, is the consumer coming back for more. I liked it and thought it was worth sharing.