Ben Young
Ben Young
June 10, 2022

Edition #371
Green media, BBC to launch marketplace for content and Tom Brady raises $50m.

One big thing

Getting out and about is fun. Those first few reconnects after covid. What I’m seeing is that more senior people are off to conferences, juniors are off to meetups and everyone else is somewhere in-between. Now it used to be the juniors would go to the conferences to hang and learn and really absorb the industry. So it feels like a bit of a disconnect, that the remote working when everyone comes back, only seems to agitate.

This then feels like opportunity, to bring both groups back together. Which is where marketing teams can help, creating events that whole teams can come to, whether that’s affordability, style or event, or just subtle positioning. The old StartupWeekends, the UnConferences, the hackathons.

What does this have to do with content & media? Well, it’s where we’re all going to meet the next new partner for that project. Or that new collaborator. Whether someone will challenge our thinking. Which I think is a good thing.

Notable stories this week


Campaign of the Week

  • ^ Extending this to native placements across publishers would be the kicker in the execution of this strategy.


Smartest commentary

  • [On TikTok] “This creates a spiraling effect that welds people — especially young people — to the platform for hours. The prefrontal cortex is responsible for decision-making and impulse control, but this part of the brain doesn’t fully develop until the age of 25. Surprise: Kids can’t stop watching TikTok.”Scott Galloway

Datapoints of note

That’s it for this week.