| One big thing The vibe around advertising right now is a bit weird huh. Elon Musk hating on it. Outcry about Netflix adding advertising. But advertising supports a healthy economy, aiding in product discovery. In a digital attention world, subscriptions have a stronger role to play. And with Netflix’s focus, it seems like most platforms are heading towards a hybrid future. Part subscription, part advertising. You choose. And that’s smart, because advertising makes content more accessible to all. And subscription provides reliable revenue. Spotify is maybe a good example of this with their subscription focused, advertising supported model. But you look at WPP, who is growing YOY, there’s a sign of creativity leading growth in advertising. And that’s exactly what’s needed. | 
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