|One big thing|
I mean, every story has been about Twitter this week. The tldr; is, they don’t get it. At least they appear to have no idea when it comes to how to improve the ad product.
Last week I shared a POV around how they need to improve the tools they give advertisers. Doing that, without changing the ad product, could help activate the millions of advertiser accounts – they already have – but are not spending.
Given the wide chasm, I’m not clear where the dissonance is. What does Twitter know internally that we outside do not?