Ben Young
Ben Young
November 4, 2022

Edition #383

Google is fragmenting measurement, Twitter doesn’t get it & social hooks.

One big thing

I mean, every story has been about Twitter this week. The tldr; is, they don’t get it. At least they appear to have no idea when it comes to how to improve the ad product.

Last week I shared a POV around how they need to improve the tools they give advertisers. Doing that, without changing the ad product, could help activate the millions of advertiser accounts – they already have – but are not spending.

Given the wide chasm, I’m not clear where the dissonance is. What does Twitter know internally that we outside do not?

Notable stories this week

Campaign of the week


View all 2022 best campaigns.

Datapoints of note

That’s it for this week.