|One big thing|
Law firm Fenwick dug into the implications of advertising in the metaverse, “regulators emphasized that ads in the Metaverse must be truthful and not misleading even if the technological medium for delivery of those ads is nascent.”
And it turns out, the metaverse literally adds dimensions to potential legal claims. “One unique issue about advertising in the Metaverse is the potential to make three-dimensional claims. A Metaverse application that purports to reflect how a real-life article of clothing would look could be found to make the claim that the article of clothing would fit as shown digitally if worn by the consumer in reality. This is a natural extension of the law as it has currently been applied to claims made in product images.”
They also pointed to that disclosures must be made, even if ‘text disclosures’ are not available in that platform. It seems that there is no longer a this is a new place so you’re off the hook. As regulators are getting savvier and faster to deal with these same issues that pop up repeatedly on new platforms.