Regulators are not giving any leeway when it comes to the third dimension. And content marketing not just a pandemic trend.
One big thingLaw firm Fenwick dug into the implications of advertising in the metaverse, “regulators emphasized that ads in the Metaverse must be truthful and not misleading even if the technological medium for delivery of those ads is nascent.” And it turns out, the metaverse literally adds dimensions to potential legal claims. “One unique issue about advertising in the Metaverse is the potential to make three-dimensional claims. A Metaverse application that purports to reflect how a real-life article of clothing would look could be found to make the claim that the article of clothing would fit as shown digitally if worn by the consumer in reality. This is a natural extension of the law as it has currently been applied to claims made in product images.”They also pointed to that disclosures must be made, even if ‘text disclosures’ are not available in that platform. It seems that there is no longer a this is a new place so you’re off the hook. As regulators are getting savvier and faster to deal with these same issues that pop up repeatedly on new platforms.
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“We expected local businesses to decrease their use of content marketing following the Covid crisis, when it was widely used, so we were pleasantly surprised to find that their interest actually increased since 2020. This tells us that businesses really believe in the power and promise of content marketing, even though many of them had not even heard of it a few years ago.” –Julia Campbell, Meta Branded Content Project Manager