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Category: Native Advertising

All of our native advertising content.

Native Video Ads Are Here to Stay

The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not…

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 16, 2016

Native Advertising Conferences 2016

Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to…

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 3, 2016

22 Native Ad Platforms

What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell…

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 26, 2016

What is Native Content Advertising?

Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native…

Ben Young
Ben Young
February 18, 2016

3 Tips to Improve your Native Content

I was reviewing a bunch of Nudge campaigns this morning – and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn’t mean short but a bit more…

Ben Young
Ben Young
January 28, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored…

Ben Young
Ben Young
January 18, 2016

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been…

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it…

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Content Marketing

What is the difference between native advertising and content marketing? The analogy I like to give, is that native advertising is like the icing on the cake. Brands create content that lives on their properties. That is content marketing. The…

Ben Young
Ben Young
January 18, 2016

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