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Category: Native Advertising

All of our native advertising content.

Native Video Ads Are Here to Stay

The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not only an industry trend, used on all kinds of devices, but also an effective way to reach out to the right targeted audience. As any other native ad, a native video ad blends into the user’s social media feed. The… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 16, 2016

Native Advertising Conferences 2016

Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others.   Native advertising conferences to keep in mind… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 3, 2016

22 Native Ad Platforms

What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are specialized in native advertising are called “native ad platforms”. These platforms enable marketers to access specialized or multiple native advertising channels.  … Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 26, 2016

What is Native Content Advertising?

Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives, native content is a great way to extend those efforts. It’s like the icing on the cake, it helps draw people in. You… Continue reading

Ben Young
Ben Young
February 18, 2016

103 Native Advertising Tools to Explore in 2018

We’ve compiled a comprehensive list of all the native advertising tools out there. This list is useful for agencies, brands and publishers. We’ve broken them down in to four categories. Content – Content Creation – Content Recommendation – Content Marketing & Amplification Platforms – Native Ad Platforms – Mobile Native Advertising – Native Ops – Native Video – Native Advertising DSPS – Native Content Publishers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
January 28, 2016

3 Tips to Improve your Native Content

I was reviewing a bunch of Nudge campaigns this morning – and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn’t mean short but a bit more direct in what the user is going to get. Content Length Don’t be afraid to make the content longer, not beefing it up with fluff but just sharing more of the story. There is a strong correlation between increased content length… Continue reading

Ben Young
Ben Young
January 28, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored content is a term often used for native content How does it relate to native advertising? Native content is a type of native advertising. The criteria making it native is that: It is designed to fit in with the publisher… Continue reading

Ben Young
Ben Young
January 18, 2016

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and shares it via SoundCloud. Native advertising, is where that content is promoted on other websites, or prominently within the site it is shared on. Think… Continue reading

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Content Marketing

What is the difference between native advertising and content marketing? The analogy I like to give, is that native advertising is like the icing on the cake. Brands create content that lives on their properties. That is content marketing. The cake. Brands go and promote this content, with ads that adapt to the form and function of the site they live on. This is native advertising. The icing. Content marketing, is the use of content to educate and inform the… Continue reading

Ben Young
Ben Young
January 18, 2016