Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores…
In our Branded Content and Native Advertising Glossary we define each. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on.
Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes…
At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take…
Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To…
Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content…
Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign.
At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your…
Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next…
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign.
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