What is the difference between native advertising and content marketing?The analogy I like to give, is that native advertising is like the icing on the cake.
- Brands create content that lives on their properties. That is content marketing. The cake.
- Brands go and promote this content, with ads that adapt to the form and function of the site they live on. This is native advertising. The icing.
The cart can’t go before the horse, all native advertising needs great content to make it successful.