What is the difference between native advertising and content marketing?

The analogy I like to give, is that native advertising is like the icing on the cake.

Content marketing, is the use of content to educate and inform the market towards a mutually rewarding common ground.

Native advertising, is the ability to then take this content and get it in front of fresh eyeballs. It’s like shining a light and bringing people to your best content. To do this required new advertising formats, which incidentally have higher CTRs and a less intrusive internet experience.

Some people, look at them as mutually exclusive, our view is that they work together in tandem.