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What is the difference between Native Advertising & Content Marketing?
Content Marketing is a strategy, to develop content, that engages customers to deliver on marketing objectives. Typically this is content hosted on own sites and social network profiles. Native advertising, is a promotion tactic, used within content marketing. This is either ads designed to blend into the website they are on, to promote content on the brands website. Or the content is hosted within the website they are being promoted on. Where it gets confusing, is that often, content marketing… Continue reading
