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Category: Native Advertising

All of our native advertising content.

How to sell native content

You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition.  Understand your product Before you start selling native content campaigns, you need to make sure that your offering is clear. If you’re a tech site that has high engagement… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 18, 2015

Native Content: Sponsored Content Hubs

Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times for Netflix, BuzzFeed for BMW i3 and more. Why do these work so well? Because they combine a brand message with an editorial standpoint from a publisher that readers appreciate. To help explain why these work so well lets take a… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 5, 2015

Native Content – Auto Category

Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series we’ll be starting with the Automotive Category. There’s a lot of material here to review so we’ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content we’ve… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
June 26, 2015

How do you separate out the value of the publisher and the value of the content?

When dealing with paid content, a big question is, what am I getting for my money? This often distills into two components 1) The value of the publishers audience. 2) The value of the content produced. Nudge measures native ad content day in/day out, so we are often having this conversation. We also see how different content performs on the same publisher and sometimes how the same content performs across different publishers. Here are some of the learnings. How to… Continue reading

Ben Young
Ben Young
May 5, 2015

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young
Ben Young
April 14, 2015

The Best Native Advertising Examples

You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading

Ben Young
Ben Young
January 25, 2015

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content.  Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading

Ben Young
Ben Young
November 11, 2014

How Evernote should use Native Ads

I’ve long been a fan of Evernote – the note keeping app, I joined way back in October 2008 but only seriously started using it the next year, and that’s the typical use case of Evernote. The percentage of people who pay in the first month is like one half of one percent. But if they use it for a year, that goes up to seven percent. In the second year, it goes up to 11 percent. Our oldest cohort, the people… Continue reading

Ben Young
Ben Young
September 23, 2014

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014