Ben Young
Ben Young
April 14, 2015

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application.

The criteria making it native is that:

  • It is designed to fit in with the publisher
  • Created or curated fort he audience
  • On an external website

Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content.