Home Breadcrumb Blog BreadcrumbCategory: Branded Content

Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

the best native advertising examples of 2020
the best native advertising examples of 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. (see… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020
a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019

Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance

  Download the full report here.   Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is a top… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 10, 2019
brooklyn-bridge-with-manhattan-skylines-new-york-city
brooklyn-bridge-with-manhattan-skylines-new-york-city

The Best Native Advertising Examples of 2019

In this article, we spotlight the kings and queens of native advertising and branded content in 2019. Each week, we picked remarkable content campaigns to feature in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads automatically got you in consideration for the best ads of the year. See 2015, 2016, 2017 & 2018. Submit your own work for consideration for 2020, here. (See 2020/… Continue reading

Jessica Toib
Jessica Toib
September 28, 2022

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution.   The promise of programmatic… Continue reading

Jessica Toib
Jessica Toib
January 7, 2019

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his career. Hurdles stopping brands and… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling content. Key metrics Ben looks… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018
Beauty Research Report, Branded Content
Beauty Research Report, Branded Content

Beauty Industry, Branded Content Report

  In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we hope you’ll find some inspiration in them.   Key Metrics The most valuable indicators of successful campaigns are Attention Minutes, Engagement, Avg. Scrolled and Earned Impressions… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 19, 2018
People vs Attention
People vs Attention

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here.   At Nudge, attention minutes… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 5, 2018
Travel Research Report, Branded Content
Travel Research Report, Branded Content

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 4, 2018