In our Branded Content Glossary we define branded content as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist.

And content marketing as, Content marketing, content created to educate, entertain or inform a brands potential and existing customers.

Where they are different is often distribution, branded content more often tends to live on other peoples websites. However that is not exclusively true. Branded Content would be part of a brands content marketing strategy but also resides in the advertising and media strategy. 

The defining difference is that Content marketing doesn’t have to have the brand present in the content. Branded content typically needs the brand present for it to exist.