Visual showcasing what elements that define branded content
Visual showcasing what elements that define branded content

Branded content is content created for a brand by a third party, to live on their site.

The key elements of branded content are:

  1. A third party hosting the content.
  2. Disclosure.
  3. Because this content has been made to fit the form and aesthetic of the third party, it also makes it endemic to, or native content to that platform.

Other terms used for branded content are; sponsored content, influencer content, paid content, custom content and even native content. Often this is referred to as a type of native advertising.

Before you go any further, if you are new to branded content, you may find the following articles helpful:

An example of what branded content looks like:

Visual showcasing what elements that define branded content

 

 

Branded Content examples

Some examples of branded content.

Shutterstock + Adweek: Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video

shutterstock branded content

 

Netflix + The Atlantic: Coerced

Netflix branded content

 

Fifa + The Guardian: In a league of their own: the team who paved the way for women’s football 100 years ago

Fifa branded content

 

B2B Branded Content Examples

B2B brands invest in branded content too.

Deloitte + Adweek: Consumers Want Automakers to Do Better – Here’s How to Meet Their Expectations

Deloitte branded content

 

Neustar + AdAge: When Scandinavian Airlines adopted analytics, it got more than tools and technology

Neustar branded content

 

Accenture + WSJ: From Me to We: The Rise of the Purpose-Led Brand

Accenture branded content

 

What are the best practices when it comes to branded content? 

When using branded content as part of your media mix, here are some of the best practices.

Is Branded Content effective?

A summary of the most recent data & research on the effectiveness of branded content.


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