Ben Young
Ben Young
November 8, 2022

Content marketing is using content as a communications medium to deliver on a brands marketing goals.

If you are new to content marketing, you might find these posts helpful:

Some guides on different types of content marketing strategies:

Guides on measurement, analytics and analysis:


The recent growth of content marketing

The rise in digital transformation has brought a lot of new businesses to content marketing. As they make more and more of their business available in digital channels. In turn, meaning they need to reach their customers there.

This has bi-furcated the market, with a lot of more experienced brands and a lot of beginners. As they were thrown head first into content. For all though, this means increased competition and a need to level up, to improve performance.