Content marketing is using content as a communications medium to deliver on a brands marketing goals.
The reason it is so popular is that consumers can access content anywhere, and often prefer to engage with content (over other formats) to learn more. Then make a decision for themselves, or speak with sales to figure out a deal. It is very consumer-centric and works on their terms. They can access it when they want, how they want and in a manner which is suitable for them.
Definition of content marketing is using content to provide utility to potential customers that deliver on marketing objectives.
If you are new to content marketing, you might find these guides helpful:
- Guide to Content Marketing Analytics
- Guide to Content Hubs
- How to create a content marketing strategy & Content Marketing Strategy Example.
Some guides on different types of content marketing strategies:
- Guide to Content Marketing for SAAS
- Guide to Branded Content
- Guide to Influencer Content Marketing
- Guide to Content Hubs
Guides on measurement, analytics and analysis:
- Guide to Content Marketing Analytics & Content Marketing Metrics
- Guide to Content Measurement
- How much should you spend on measurement?
Common questions folks have about content marketing:
- How do I make a content marketing report?
- What are the biggest mistakes B2B SAAS startups make with content marketing?
- What are the top 3 SAAS tools you use for content marketing?
- How to attribute MQLs to content marketing
- How to generate MQLS from content marketing?
- How to drive short term sales with content marketing
- What is advantages and challenges of content marketing?
- Why is bounce rate important for content marketing?
- Which KPI should be tracked in a weekly content marketing report
The recent growth of content marketing
The rise in digital transformation has brought a lot of new businesses to content marketing. As they make more and more of their business available in digital channels. In turn, meaning they need to reach their customers there.
This has bi-furcated the market, with a lot of more experienced brands and a lot of beginners. As they were thrown head first into content. For all though, this means increased competition and a need to level up, to improve performance.
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