Use a platform like Nudge. To track your content, and the next steps in the customer journey people take. This will help you find what content is driving MQLs, but also insights like time of day, traffic source, where they come form, on what device. So you can stitch together a customer profile, on how they are driving business value.
This typically involves, adding a piece of code to your content, maybe appending some data to click through URLs, and tracking code to the conversion events. Then viewing all of the data and insight in an online dashboard.
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.