Home Breadcrumb Blog Breadcrumb Category: Content Marketing

Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT…

Ben Young
Ben Young
February 23, 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having…

Ben Young
Ben Young
February 22, 2021

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it…

Ben Young
Ben Young
February 22, 2021

Guide to Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure…

Ben Young
Ben Young
September 5, 2020

How to create a media plan

A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they…

Ben Young
Ben Young
January 17, 2020

How to calculate ROI in digital marketing

Return on investment in digital marketing is a hot topic and isn’t one that is easily answered. At least not at first glance. A very simplistic view is what went in and what went out. i.e. We spent…

Ben Young
Ben Young
January 17, 2020

Content Marketing Strategy Example

Download our example and give it a go. It’s that simple. Here’s how you use it: Print it out. Fill it in.Take it to stakeholders, get their feedback.Adjust.Then chat with some peers, what do they think.Adjust.Then re-circulate…

Ben Young
Ben Young
January 17, 2020

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The…

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing ROI

When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment.

Ben Young
Ben Young
January 17, 2020

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.