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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and country’s… Continue reading

Ben Young
Ben Young
May 13, 2021

The Origin of Content is King

The man synonymous with the term ‘content is king’ – Sumner Redstone passed away in 2020. Sumner spent his lifetime expanding the Boston based theatre company National Amusements his father started in to tv and movies. Today known as ViacomCBS, though National Amusements remains active in the cinema business.However, a quick Google of the phrase ‘content is king’, shows a Bill Gates essay as the originator. So who said it first?Turns out neither was, two authors beat them… Continue reading

Ben Young
Ben Young
May 12, 2021

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Comtent, content that is created for e-commerce. Content, a digital asset that represents a communication from a brand. Content marketing, content created to educate, entertain or inform a brands potential and existing customers. Content strategy, the plan or orchestration of content marketing activities.  Creative, the actual idea or… Continue reading

Ben Young
Ben Young
May 11, 2021
How to analyze content using scroll depth
How to analyze content using scroll depth

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content is seen and consumed, otherwise – why waste time creating it in the first place? Knowing where people drop off on a page helps… Continue reading

Ben Young
Ben Young
February 24, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Measuring content is hard, because often there isn’t an arbitrary answer. Content marketing is art & science AND business. This post dives in to metrics. What types of metrics should you use? People, how many real people are consuming your content.  Attention, seeing how much attention people pay to your content.  Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Continue reading

Ben Young
Ben Young
February 23, 2021
2021 guide to content performance marketing
2021 guide to content performance marketing

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent finding was that the top 25% invest more in data and insights than anyone else. Those that invest, find smarter ways to get ahead or… Continue reading

Ben Young
Ben Young
February 23, 2021
the best content analytics 2021
the best content analytics 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young
Ben Young
February 22, 2021
2021 Content marketing trends & insights
2021 Content marketing trends & insights

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young
Ben Young
February 22, 2021

2021 brings a new focus on what metrics are important

With all of us lurched forward into the future, we find ourselves relying on digital channels to move our businesses forward. This has meant a leap forward for content marketers. The digital experience must deliver – content is the way to feed that funnel and get the customer closer to the business objective. With that being said, what does it mean for the metrics we use? 1. Fidelity on if the content is working It’s not enough to get by… Continue reading

Ben Young
Ben Young
February 15, 2021
Content attribution tactics
Content attribution tactics

Guide to Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure it out. So we built a solution. And to be fair, it’s something that I (as the CEO) held back on at Nudge. Which sounds ridiculous right? But I thought that content attribution was so blindingly obvious that surely lots… Continue reading

Ben Young
Ben Young
September 5, 2020