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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Strategy

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer to being… Continue reading

Ben Young
Ben Young
March 10, 2023
Strategy

Content Marketing Tactics

In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do also read our article on the factors that drive content ROI.   What is the difference between a tactic and a… Continue reading

Ben Young
Ben Young
March 8, 2023
Content Marketing

What is Marketing Analytics? A guide

Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. The process involves collecting, processing and analyzing data, to enable marketers to make data-driven decisions. Marketing analytics software is the measurement & analysis of marketing activities. With the resulting data served up through an online dashboard where marketers can retrieve and analyze it. Marketing analytics is a crucial process for determining return on investment of marketing… Continue reading

Ben Young
Ben Young
March 8, 2023
Content Marketing

SAAS Content Marketing Examples 2022

Each week we collate the best work in the industry, and share examples from SAAS companies doing content marketing effectively.   ASANA TheWorkback ASANA sponsored the Workback as part of their content marketing strategy. This enables them to have different types of conversations, and link back to ASANA.   SalesForce Plus An innovative example of content marketing, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare… Continue reading

Ben Young
Ben Young
March 6, 2023
Content Marketing

Guide to Content Marketing Analytics

Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results.  Before proceeding further, if you do not know enough about content marketing metrics, I recommend the following articles. What are some content marketing metrics to follow? Why type of content marketing metrics does Nudge… Continue reading

Ben Young
Ben Young
January 18, 2023
Strategy

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading

Jessica Toib
Jessica Toib
January 17, 2023
Content Marketing

Best Content Marketing Examples 2022

Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See the best of 2023 here. Jurassic World – Dinotracker DinoTracker from Department of Prehistoric Wildlife, as part of Jurassic World launch. @DinoTracker on Twitter. Continue reading

Ben Young
Ben Young
December 5, 2022
Content Marketing

Guide to Marketing Strategy

Marketing strategy is developing a plan of action to achieve business objectives. There are a lot of different skills and practices which go into developing an effective strategy. If you are new to marketing strategy, some relevant posts: The measurement problem facing modern marketers How much should you spend on measurement? How do I decrease wastage in my media spend? How do I prove marketing attribution and ROI? How does storytelling marketing drive results?… Continue reading

Ben Young
Ben Young
November 8, 2022
Content Marketing

Guide to Marketing Metrics

Marketing metrics enable markets to see how well marketing efforts are performing. If you are new to marketing metrics, you may find these articles helpful: What are marketing metrics used for? Types of marketing metrics Why measure marketing metrics What marketing metrics to track? What is marketing metrics strategy? What are the marketing metrics at the start of a campaign Recommendations for best marketing metrics reporting tool What are the most common… Continue reading

Ben Young
Ben Young
November 7, 2022
Content Marketing

Guide to SAAS Marketing

Software as a service (SAAS) marketing is a rich topic as firms compete for attention. Whilst software as a service companies exist in the cloud, traditional marketing principles still apply. But they benefit from the squishing of the sales & marketing funnel, whereby prospective customers and act and go from uninformed to educated very quickly. Which is what makes SAAS marketing such a competitive space. SAAS startups have to fight to be efficient, they can’t grow being less efficient than… Continue reading

Ben Young
Ben Young
November 7, 2022