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Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Analytics

Guide to Content Attribution

Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out.  What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the content that created that outcome. If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution… Continue reading

Ben Young
Ben Young
September 5, 2022
Content Marketing

Advantages & Disadvantages of Content Marketing

This post explores the advantages and disadvantages of content marketing through the lens of two hypothetical companies.  Content marketing isn’t all gravy, so lets do a little exercise. We want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes out on top? Let’s find out. Advantages ContentCo gains the benefits outlined: A bank of marketing assets that… Continue reading

Ben Young
Ben Young
July 28, 2021
Content Marketing

10 Benefits of Content Marketing

The top benefits from content marketing are. Creating marketing assets that work for you 24/7. Building trust & authority. Expanding your mindshare. Building brand awareness and adoption. Enhancing your companies understanding of the market. Feedback leads to product & service innovation or new developments. Diversifies your marketing mix. Signals to the market you are a leader, Attracts talent or enhances your employer brand. Increases agility, time to market and ability to respond to changes. Lowers your cost of acquisition and… Continue reading

Ben Young
Ben Young
July 28, 2021
Content Marketing

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading

Ben Young
Ben Young
July 27, 2021
Strategy

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games.  Beyond the obvious, why… Continue reading

Ben Young
Ben Young
July 5, 2021
Strategy

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can see if unique people are coming in to your content. If its the same… Continue reading

Ben Young
Ben Young
May 17, 2021
Content Marketing

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If you’re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and country’s… Continue reading

Ben Young
Ben Young
May 13, 2021
Content Marketing

The Origin of Content is King

The man synonymous with the term ‘content is king’ – Sumner Redstone passed away in 2020. Sumner spent his lifetime expanding the Boston based theatre company National Amusements his father started in to tv and movies. Today known as ViacomCBS, though National Amusements remains active in the cinema business.However, a quick Google of the phrase ‘content is king’, shows a Bill Gates essay as the originator. So who said it first?Turns out neither was,… Continue reading

Ben Young
Ben Young
May 12, 2021
Content Marketing

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Comtent, content that is created for e-commerce. Content, a digital asset that represents a communication from a brand. Content marketing, content created to educate, entertain or inform a brands potential and existing customers. Content strategy, the plan or orchestration of content marketing activities.  Creative, the actual idea or… Continue reading

Ben Young
Ben Young
May 11, 2021