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Category: Strategy

Actionable strategy and tactics.

How to use Email newsletters to drive high attention minutes to your content
How to use Email newsletters to drive high attention minutes to your content

How to Drive Really High Attention With Email Newsletters

  Nudge’s aim is to help people get more value from their content.   One of our solutions gives clients an insight into industry benchmarks (traffic sources, scroll, attention minutes etc.), which are backed by data accumulated from all the hundreds of native content campaigns we track across the board, each month.   We’ve recently been looking into which traffic sources that are driving the highest quality traffic, versus those that do not,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 8, 2017

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017

The State of Content; Research, Data points & Trends

This post is a comprehensive post on data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what that means for your business. The best way is to ‘find on page’ from… Continue reading

Jessica Toib
Jessica Toib
February 17, 2017
Content distribution made efficient with data
Content distribution made efficient with data

Build The Perfect Content Distribution Strategy with Post-Click Metrics

  As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point.   A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2017
native benchmark dashboard
native benchmark dashboard

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you still don’t know what you should be able to achieve within your industry and/or vertical. Without a bigger picture you’re in danger of riding into battle with your competition, blindfolded.   Speak to a member of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017

Content Hacks for Founders

The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in We do ‘This Week in Native Ads’. That honestly may not be that interesting to you but it pulls in the right people for us. The list isn’t massive but it sure is effective. If haven’t yet, start an… Continue reading

Ben Young
Ben Young
April 29, 2016

Social Hubs vs. Content Hubs

  Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is a digital property for you and your business where you can collect all the content you post on different media and networks, and also display it on one single platform. We know that marketers today, value their social media very high… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 17, 2016

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer… Continue reading

Ben Young
Ben Young
March 10, 2016

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media platform that attracts and engages people whom are searching for recipes and inspiration online. Below, we’ve listed a few companies in… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 2, 2016

How Brands in the Fashion and Beauty Industry Creates the Best Content Hubs

The beauty of fashion While New York Fashion Week 2016 has come to an end, Nudge would like to present two industries that have been discussed topics the last couple of weeks. Fashion and beauty allow people to express themselves and works as daily inspirations, which is why so many companies today are dedicated to these industries. Nudge creates monthly research reports where you can read about how brands and native content, within different categories, can perform the best. Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 19, 2016