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How to develop a content strategy

Go and download our example strategy doc. Fill it in. Follow the best practices in the spreadsheet. Then each month, update and revise this, continue to develop it. Build on it, simplify it and remove it.

Ben Young
Ben Young
January 17, 2020

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider…

Ben Young
Ben Young
January 17, 2020

How to measure content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective?…

Ben Young
Ben Young
January 17, 2020

How to measure content effectiveness

Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. You…

Ben Young
Ben Young
January 17, 2020

How to measure earned media

This one is harder, how can you measure earning media and its impact? There are a suite of tools available for measuring press mentions. Because of the separation of church and state, that is the division between commercial arms and…

Ben Young
Ben Young
January 17, 2020

How to measure digital marketing effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be…

Ben Young
Ben Young
January 17, 2020

How to measure email marketing effectiveness

Email marketing is a smart way to continually drive engagement from people who already know (and hopefully) trust you. So understanding effectiveness is looking at – how many people opened the email, how many clicked through, how many unsubscribed, how…

Ben Young
Ben Young
January 17, 2020

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