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Newsletter #317 – Creator Economy

This week, I’ve been listening in on a few Clubhouse chats. When there is a good moderator, a clear topic and duration, the experience is pretty good. When there’s not, well, it feels like those panels you leave early. If…

Ben Young
Ben Young
February 26, 2021

3 big benefits of using multi-channel analytics

A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands…

Ben Young
Ben Young
February 24, 2021

The 2021 Guide to Content Marketing Metrics

With all of us lurched forward into the future, we find ourselves relying on digital channels to move our businesses forward. This has meant a leap forward for content marketers. The digital experience must deliver – content is the way…

Ben Young
Ben Young
February 23, 2021

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT…

Ben Young
Ben Young
February 23, 2021

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