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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Content Marketing Measurement Framework

In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…

Ben Young
Ben Young
May 13, 2021

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing…

Ben Young
Ben Young
May 13, 2021

What is Content Analytics?

Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as…

Ben Young
Ben Young
May 12, 2021

The Origin of Content is King

The man synonymous with the term ‘content is king’ – Sumner Redstone passed away in 2020. Sumner spent his lifetime expanding the Boston based theatre company National Amusements his father started in to tv and movies. Today known…

Ben Young
Ben Young
May 12, 2021

Branded Content Examples

We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further…

Ben Young
Ben Young
May 12, 2021

Branded Content vs Content Marketing

In our Branded Content Glossary we define branded content as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. And content marketing as, Content marketing,…

Ben Young
Ben Young
May 11, 2021

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Creative, the actual idea or piece of content.  Content, a digital asset…

Ben Young
Ben Young
May 11, 2021

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides…

Ben Young
Ben Young
May 11, 2021

Branded Content Glossary

An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand.  Branded content, content that is made for the…

Ben Young
Ben Young
May 11, 2021

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the…

Ben Young
Ben Young
March 26, 2021

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