Nudge, Strategy & Tactics

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for […] Read More

by , January 7, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018

This Week in Native Ads

This Week in Native Ads 12/14

One big thing Vanity Fair wrote a thoughtful piece about how everyone’s media and publishing darlings are preparing for pain. The fall has been swift for a lot of players like Mic, Lenny Letter, and Rookie. And the pain has rippled throughout the entire industry with lots of layoffs. Part of this was the pivot […] Read More

by , December 17, 2018

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

This Week in Native Ads

This Week in Native Ads 11/30

We made it, we survived Thanksgiving, Black Friday and Cyber Monday!   One big thing Reductionism. The art of reducing complexity to improve what remains.   I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to […] Read More

by , December 3, 2018