Interviews

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this […] Read More

by , September 20, 2018

Nudge

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition.   We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us.   This week Inbound/ContentMarketingWorld […] Read More

by , September 14, 2018

This Week in Native Ads

This Week in Native Ads 8/24

  Our 200th Edition! 🎉   Thanks 🙏 to all subscribers – it’s a nice milestone.   I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions.   Please, if you enjoy do give […] Read More

by , August 24, 2018

This Week in Native Ads

This Week in Native Ads 8/17

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018

This Week in Native Ads

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.   Notable stories this week [Must read, […] Read More

by , August 10, 2018