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Tag: content metrics

How to analyze content using scroll depth
How to analyze content using scroll depth

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content is seen and consumed, otherwise – why waste time creating it in the first place? Knowing where people drop off on a page… Continue reading

Ben Young
Ben Young
February 24, 2021
how to choose your digital marketing dashboard
how to choose your digital marketing dashboard

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. And just like a dashboard in your car, a digital dashboard is there to provide you with a top-level overview of your key data points, with the ability to dive deeper into the data, to provide… Continue reading

Ben Young
Ben Young
February 24, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social shares, earned impressions, viralityInsights; time of day, day of week, audience insights, emoji usage, sentiment Examples of metrics include: People, how many real people are consuming your content.  Attention, seeing how much attention people… Continue reading

Ben Young
Ben Young
February 23, 2021
What's on your content marketing dashboard?
What's on your content marketing dashboard?

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the right instruments, helps you get where you’re going (pun intended). With everyone online, digital is playing an ever more important role in the purchase cycle. Getting customers engaged is worth more now than before. This would be a great post… Continue reading

Ben Young
Ben Young
February 23, 2021
how to measure
how to measure

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider to do the measurement. They will use this code, to record the measurements, then process it and show it in your dashboard. That is the simplistic explanation. Some systems are aggregators, and they pull in metrics that others… Continue reading

Ben Young
Ben Young
January 17, 2020
how to measure influencer marketing ROI
how to measure influencer marketing ROI

How to measure influencer marketing ROI

The holy grail – how can I measure the return on investment of my influencer marketing. Do start by taking a look at our guide to influencer marketing: https://giveitanudge.com/influencer-content-marketing/ This is helpful for establishing the basics. For influencer marketing the big problem is getting accurate measurement, which is where platforms like Nudge come in, they enable influencers to safely share their data with you, and for you to view all your influencer executions in one dashboard. For example, if you… Continue reading

Ben Young
Ben Young
January 17, 2020
The Nudge Dashboard
The Nudge Dashboard

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young
Ben Young
December 11, 2019
positive graph
positive graph

Guide to Content Measurement

I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. In this post we cover:– Back to basics–… Continue reading

Ben Young
Ben Young
July 19, 2019

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading

Ben Young
Ben Young
February 19, 2016

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below or email them through to hollie@giveitanudge.com… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015