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Tag: content marketing metrics

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing? What are the different types of content analytics? What considerations do you need to make when selecting content… Continue reading

Ben Young
Ben Young
August 5, 2021

Content Marketing KPIs

You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from sharing Social engagement, the rate at which people share Conversion rate or Conversions, the rate at which people convert or number of people converting Attention, how much attention consumers give our content… Continue reading

Ben Young
Ben Young
May 13, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Measuring content is hard, because often there isn’t an arbitrary answer. Content marketing is art & science AND business. This post dives in to metrics. What types of metrics should you use? People, how many real people are consuming your content.  Attention, seeing how much attention people pay to your content.  Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Continue reading

Ben Young
Ben Young
February 23, 2021
positive graph
positive graph

Guide to Content Measurement

Most marketers are measuring content wrong. Instead of challenging the team and putting a measurement in place, often teams just take what they’ve got. Rather than spending the time to get what they need. To create effective content day in, day out, teams need the fidelity to see really what’s working. With content, you can have the right idea, but the wrong write up. You can have the right write up but the wrong headline. That’s what separates the top… Continue reading

Ben Young
Ben Young
July 19, 2019