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Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social shares, earned impressions, viralityInsights; time of day, day of week, audience insights, emoji usage, sentiment Examples of metrics include: People, how many real people are consuming your content.  Attention, seeing how much attention people… Continue reading

Ben Young
Ben Young
February 23, 2021
how to measure
how to measure

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider to do the measurement. They will use this code, to record the measurements, then process it and show it in your dashboard. That is the simplistic explanation. Some systems are aggregators, and they pull in metrics that others… Continue reading

Ben Young
Ben Young
January 17, 2020
The Nudge Dashboard
The Nudge Dashboard

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young
Ben Young
December 11, 2019

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading

Ben Young
Ben Young
February 19, 2016