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Tag: nudge analytics

Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Content marketing metrics are measures of how a customer is engaging with content. Content marketing metrics enable marketers to see how their content is performing.  What makes content marketing metrics unique compared to other metrics it that they provide nuance for the fact the customer is consuming content. This can mean behaviors like social engagement, scrolling and attention are more important. This means marketers have a better idea of how it is performing. Content marketing is art & science AND… Continue reading

Ben Young
Ben Young
February 23, 2021