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Tag: quality metrics

How should you invest in distribution? And what is a person anyway?

It’s a cliche to say quality over quantity. But with content, you need to unpack it a bit. First let’s explore quantity, because it really does matter. If you have invested in the content, you need to get it out there. As a guideline, you should invest (time or money equivalent) of 5 to 1. That is for every hour you invest in content production, you should invest 5 hours distributing it. Or simply allocate budgets that way. Measuring reach… Continue reading

Ben Young
Ben Young
November 16, 2021
How to analyze content using scroll depth
How to analyze content using scroll depth

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content is seen and consumed, otherwise – why waste time creating it in the first place? Knowing where people drop off on a page… Continue reading

Ben Young
Ben Young
February 24, 2021
Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Measuring content is hard, because often there isn’t an arbitrary answer. Content marketing is art & science AND business. This post dives in to metrics. What types of metrics should you use? People, how many real people are consuming your content.  Attention, seeing how much attention people pay to your content.  Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Continue reading

Ben Young
Ben Young
February 23, 2021

How Consumption of Content Changes on Thanksgiving & Black Friday

  Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends.   More specifically post-click, behavioral data.   This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 1, 2017

If you’re using Time on Page, to evaluate content you’re doing it wrong

Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading

Ben Young
Ben Young
January 11, 2016

Why Content Marketers Should Pay Attention to Attention Minutes

Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading

Ben Young
Ben Young
December 16, 2015