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Tag: quality metrics

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons…

Ben Young
Ben Young
February 24, 2021

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social…

Ben Young
Ben Young
February 23, 2021

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