This Week in Native Ads

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe.   The deal was for […] Read More

by , March 1, 2019

Strategy & Tactics

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media […] Read More

by , March 2, 2016