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Tag: engagement

Engagement when it comes to marketing is a key feedback loop in understanding how content resonates. See the latest tools, tactics and research from Nudge in increasing engagement.

Content Marketing Metrics
Content Marketing Metrics

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social shares, earned impressions, viralityInsights; time of day, day of week, audience insights, emoji usage, sentiment Examples of metrics include: People, how many real people are consuming your content.  Attention, seeing how much attention people… Continue reading

Ben Young
Ben Young
February 23, 2021

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is change. And this week’s stories only highlight that, we see mobile time is growing 27% YOY, DTC brands pulling from social to invest in… Continue reading

Ben Young
Ben Young
October 11, 2019
What happened to Red Bull?
What happened to Red Bull?

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe. The deal was for stock. So why would an already exited player onsell and for stock? Likely CPMs guarantees on deals were under pressure from ITP and fearing a more competitive… Continue reading

Ben Young
Ben Young
March 1, 2019

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media platform that attracts and engages people whom are searching for recipes and inspiration online. Below, we’ve listed a few companies in… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 2, 2016