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Tag: partnership content

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece…

Ben Young
Ben Young
January 17, 2020

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content…

Ben Young
Ben Young
January 17, 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

A guide to content measurement

There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…

Ben Young
Ben Young
July 19, 2019

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over…

Ben Young
Ben Young
September 5, 2017

How B2B Brands Win at Native Content

Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and…

Gustaf Stenlund
Gustaf Stenlund
May 4, 2021

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of…

Ben Young
Ben Young
December 15, 2016

Native advertising vs Sponsored content

You’re here, because you want to know the difference between native advertising and sponsored content. Sponsored content has existed for a long time now, starting off as advertorials, and paid posts on bloggers sites. With the rise of BuzzFeed, who…

Ben Young
Ben Young
January 11, 2016

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