Notable stories this week
  • Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I suspect there is a research firm who recruits users for this kind of research, that their playbook is somehow involved, given both Google & Facebook were using the same methodology. That being said, they would both have known that it’s in breach of the policy.
  • Oh, and chaos ensued inside Facebook as staff couldn’t access genuinely needed internal apps.
  • The Ringer podcast revenue exceeded $15m in 2018. And related, Axios turned over $25m in 2018.
  • Consumers are doing everything they can to avoid ads. Here’s how P&G, is finding a way around that.
  • [Long read] The BuzzFeed Lesson via Stratechery. I’d forgotten that back in 2015, Ben wrote why BuzzFeed [was] the most important news organization in the world. And related, BuzzFeed charts a path to a sustainable business.
  • Twitter is trying to align with publishers interests in growing their business relationships.
  • Reddit launches CPC ads.
  • BuzzFeed, Vice and Group Nine form a measurement alliance. Seeking quantification of their social audiences.
  • TripleLift also adopts TTD’s unified ID.
  • TikTok is quietly testing ads.
  • Google is testing showing text ads on YouTube.
  • A call to action for improving branded content.
  • Knotch raises $20m from NEA. Well done to Anda and the team.
Campaign of the week Hulu, screen ads whilst pausing videoDatapoints of note Events That’s it, Happy Friday.-BenMeasurement and intelligence in a content-first world. Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.