Tag: TripleLift
This Week in Native Ads 8/30
One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…
This Week in Native Ads 3/1
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…
This Week in Native Ads 2/1
Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently…
22 Native Ad Platforms
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell…
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