Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy! Notable stories this week How Morning Brew grew to $13m in revenue with 33 employees. With a… Continue reading
A crisp edition this week – but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week – and somehow I haven’t seen any of the ads (yet). When we peek at Nudge data, we see that attention on all branded content goes up around the Super Bowl. The halo effect lifts boats for all brands… Continue reading
One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model. Citing that the effort to filter and sign on advertisers was high and that it could be swapped to investing more in the content. A brief week later he changed tacts, his fans said they actually like the ads because… Continue reading
Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I suspect there is a research firm who recruits… Continue reading
Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology The Super Bowl is coming up later this week, and without advertising, Super Bowl would be like Donald Trump without a tan… …Impossible. As you may know, we have a tremendous wealth of data here at Nudge, and this… Continue reading
