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Tag: social metrics

Analytics, How To

How to track marketing metrics

Marketing metrics are tracked and measured by your marketing analytics software. To track the metrics, you need to install the code provided by your marketing analytics partner. Some metrics may need additional configuration, for example tracking conversions, or engagement rates. Which may need defining with additional o’clock actions. Once you have installed the code, you will need to QA it to make sure it is tracking correctly. Then after a few hours, you should be able to log in and… Continue reading

Ben Young
Ben Young
January 17, 2020
This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I suspect there is a research firm who recruits… Continue reading

Ben Young
Ben Young
February 1, 2019
Product Updates

Nudge Product Update 3/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, March 2018   It’s March already, springtime is around the corner and Q1 is wrapping up; please feel free to reach out if you have any upcoming campaigns and can use some help on measurement. This month we’ve got a short, but… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2018