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Tag: apple

This Week in Native Ads

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad tech, especially anything that relies on third party cookies. AdWeek has a piece on how they’re between a rock and hard place, and AdExchanger digs in to what it could look like. Continue reading

Ben Young
Ben Young
April 5, 2019
This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I suspect there is a research firm who recruits… Continue reading

Ben Young
Ben Young
February 1, 2019