This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More

by , February 1, 2019

Strategy & Tactics

A Guide to Content Marketing Tools

Creating valuable content can sometimes be tricky. After you’ve published it, you can’t just sit and wait for it to perform. All the following steps need to be taken into consideration when creating content, from planning to measuring it.   Content Planning Most actions start with an idea, which develops into a plan. Whenever you […] Read More

by , March 10, 2016