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One big thing
The banner ad.
For with it became immediately obvious that that internet could be a way to reach people.
How? We put a sign on it.
This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take.
So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock.
What do you think? What’s happening right now that’s not getting enough attention.
A couple of asks, our friends at Article are looking for a content strategist. And can anyone connect me with folks at FuboTV?
Notable stories this week
- Quibi partners with T-Mobile for April launch. And Disney + will be free (for 12 months) for Verizon Unlimited customers.
- Roku is looking for media companies to help make its connect TV platform part of advertisers’ branded content campaigns.
- Nielsen can now measure some Amazon Prime Video ratings.
- Verizon to pivot to a commerce platform.
- BuzzFeed hires affiliate writers to fuel diversification efforts.
- Medium will compensate writers based on reading time, not claps. Keeping incentives in align, you should sign up to Medium or visit as a destination, to read.
- Podcasts may have replaced video, but a solid content strategy is still king.
- Localish is taking content created for Facebook and looking to distribute via local tv.
- [Long read] An interview with Google’s ex-CEO Eric Schmidt.
- The 2020 B2B Content Marketing report is out from MarketingProfs. A synopsis is here.
- Happy 25th anniversary to the first online banner ad.
Deals/M&A
- Huffington Post is up for sale.
- Roku acquires DataXu to help bring more ad products to its connected TV platform.
- BuySellAds acquires tech-publisher Pando, with a view to grow.
Campaign of the week
- Geico on BuzzFeed, with The Ultimate Halloween Would-You-Rather Poll.
- Eight amazing Canadian road trips, by Destination Canada on National Geographic.
- The Class of 2020 – meet 20 people who are shaping the future of design. Apartment Therapy In partnership with Samsung.
- Submit your own and view the best campaigns of 2019.
Smartest commentary
- ‘CMOs are like deer caught in headlights when grilled on business results by CEOs’ –Raja Rajamannar, CMO, MasterCard
- “Now is probably a good time to point out that text-based newsletters are having a moment of their own to rival that of podcasts. Indeed, once considered a yawn-inducing lead-gen tactic in b-to-b marketing, newsletters have become a preferred means for consumers to mainline relevant information directly into their inboxes on a weekly and even daily basis. And the very format speaks to the first point about the right level of interaction, as newsletters allow readers to skim pithy bullets until they find something of interest and click through for a deeper experience.” –Michael Grimes, Director Editorial Strategy, Hill Holiday
Datapoints of note
- Newsletters are the most effective vehicle for nurturing leads. Of the content marketers polled, 31% cite newsletters, 13% blog posts/short articles and 9% each for in-person events and case studies.
Events
- Native Advertising Days 2019 – 11/12-11/13, Berlin.
- Branded Content Day – 11/20, London.
Thanks,
-Ben
Nudge is a dashboard for your content.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.
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