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Edition #284 George Floyd Response
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. . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands… Continue reading
This Week in Native Ads 10/25
One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading
This Week in Native Ads 5/24
Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that form the backbone of bringing a concept to life. They may be crude but effective. Effective communication, this is a literal drawing of what I want. In a multimedia, digital world, the need for effective communication is ever more pressing. Continue reading
This Week in Native Ads 2/22
This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. ? Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle which goes on every month. Hulu’s latest influencer marketing campaign should give you second thoughts about using one. Great… Continue reading