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Tag: newsletters

The origin of the newsletter

We’re in the middle of a newsletter renaissance, with many writers opting to use paid newsletters as a means to go independent. Most recently, newsletters are associated with marketing, for internal or external purposes. But where did they come from? How long have they been around? This piece digs in to that and what we may expect from the future.To get started, what is a newsletter, The etymology of the word, gives us clues. Newsletter (n.)Also… Continue reading

Ben Young
Ben Young
March 17, 2021
native editorial is growing
native editorial is growing

Edition #283 Home buyers and their adtech taxes

Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t really comment on the revenue sharing piece a few weeks back. Wanted to mull on it for a bit as I felt too much nuance was left out of the conversation. To recap, PWC after completing a two-year study found;… Continue reading

Ben Young
Ben Young
May 29, 2020
spotify-video
spotify-video

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing The piece that I dug the most this week is the Spotify tapping Viacom for content marketing on DigiDay. And for a number of… Continue reading

Ben Young
Ben Young
November 8, 2019
first banner ad
first banner ad

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading

Ben Young
Ben Young
October 25, 2019
People vs Attention
People vs Attention

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 5, 2018