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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).
Best of, Branded Content

Best Branded Content & Native Advertising Examples of 2022

This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2021, 2020, 2019, 2018, 2017, 2016, and 2015. You might also be interested in our piece on measuring the success of your branded content. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of… Continue reading

Ben Young
Ben Young
December 12, 2022
Native Advertising

Guide to Native Advertising

Advertising that is designed to fit in with the environment in which it is served is native advertising. Ads that fit in. Rather than trying to put a round peg in a square hole, the ads are catered to where they are displayed. If you are new to native advertising, here are some articles we’d recommend: Best Branded Content & Native Advertising Examples of 2022 Glossary of native advertising terms How to Win at Native Advertising Before… Continue reading

Ben Young
Ben Young
November 4, 2022
Branded Content

What are the best practices when it comes to branded content?

In executing branded content initiatives, here are some best practices to consider: 1) The brand should be integral to the content. If you took the brand away, the content wouldn’t make sense. This is a strong pillar to achieve. 2) Trust your partners. Your partners who are often creating the content, are the people who create content day in day out for the audience. Trust them and give them creative room, to deliver on your objectives. 3) Set tight… Continue reading

Ben Young
Ben Young
November 4, 2022
Branded Content

Is Branded Content effective?

Here are some of the data points supporting the growth of branded content. Consumers are significantly more likely to understand why they’re shown native ads compared to ads on Facebook (57% vs 52%). – MarTech Advisor (August 7, 2019) This understanding extends to trust with 22% of consumers trusting native ads versus 17% trusting Facebook ads. 28% of consumers have clicked on native content in the past six months. Native Discoveries are considered educational, interesting, and relevant. [Via Sharethrough Study]… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics, Branded Content

How do you deliver quality branded content at scale?

This post dives into answering the question- how do you deliver branded content at scale? And maintain quality? Measurement plays a key role in enabling this to happen. This is a question brand publishing teams and content studios at publishers often ask. As they seek to grow the impact of their branded content efforts, whilst maintaining the quality that customers expect from their brand. Some folks, aim to build the content out quickly, then go back and iterate and bring… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How should you invest in distribution? And what is a person anyway?

It’s a cliche to say quality over quantity. But with content, you need to unpack it a bit. First let’s explore quantity, because it really does matter. If you have invested in the content, you need to get it out there. As a guideline, you should invest (time or money equivalent) of 5 to 1. That is for every hour you invest in content production, you should invest 5 hours distributing it. Or simply allocate budgets that way. Measuring reach… Continue reading

Ben Young
Ben Young
November 16, 2021
Branded Content

What is Branded Content Marketing?

The phrase ‘branded content marketing’ is an amalgamation of branded content & content marketing. Speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising.  Branded content is often content where it couldn’t’ exist without the brands presence. Content marketing can exist without the brand, but seeks to bring customers into the funnel.  Branded content marketing is attempting to do both, within the brands own content eco-system. It might be referring to sometimes as… Continue reading

Ben Young
Ben Young
May 25, 2021
Branded Content

Branded Content Examples

We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further back. If you’re confused by the blurred lines between native advertising vs branded content, here’s an overview. To measure and get insight from your branded content use Nudge. Branded Content for TasteMade in partnership… Continue reading

Ben Young
Ben Young
May 12, 2021
Native Advertising

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Native content, content designed to fit the form and function of where it resides. Native display, utilizing display ad slots to show a native ad unit. Native programmatic, describes the automated buying of… Continue reading

Ben Young
Ben Young
May 11, 2021
Branded Content

Branded Content Glossary

An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand.  Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them.  Disclosure, the… Continue reading

Ben Young
Ben Young
May 11, 2021