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It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions…
I’m of course talking about the best native ads of 2018.
Throughout 2018, we’ve picked extraordinary campaigns, which we’ve spotlighted in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads, automatically gets you into consideration for the best of the year.
Since posting this article, we’ve also posted a separate article for the best native content of 2019 (which is continually updated throughout the year). If you’d like to submit your own work for consideration for 2019, please do so here.
Also see 2015, 2016 & 2017. Update: And now 2019, 2020 and 2021.
For more branded content examples, visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. If you want to learn more about how Nudge increases the ROI on content by 20-80% click here.
If you haven’t been able to find relevant examples for you, feel free to send us a note. The team would be happy to send some across.
Summary list
- Waze + T Brand Studio [Tech/Software]
- Altran [Tech/Software]
- Tourism Australia [Travel + Tourism]
- Procter and Gamble [Entertainment]
- Netflix [Entertainment]
- VMware [Tech/Software]
- Maryland’s Beach and Beyond [Travel + Tourism]
- Volvo [Automotive]
- CollegeHumor [Media]
- Nest [Tech/Software]
- Cunard [Travel + Tourism]
- Okta [Cyber Security]
- BMW [Automotive]
- Volvo [Automotive]
- Simplicity [Finance]
- Vanz [Fashion]
- Apple [Tech/Software]
- Mailchimp [Marketing]
- Bushmills [Alcohol]
- Harry’s [Beauty]
- Under Armour [Entertainment]
- Technics by Panasonic [Tech/Software]
- Destination Canada [Travel + Tourism]
- Mercedes-Benz [Automotive]
- Lexus [Automotive]
- Goldman Sachs [Finance]
- CarTrawler [Tech/Software]
- Toyota [Auto]
- BASF [Tech/Software]
- Rolls Royce [Auto]
- Visit Copenhagen [Travel + Tourism]
- Westworld [Entertainment]
- Scanetchain [Tech/Software]
- SoFi [Finance]
- Minnetonka [Fashion]
- The Corning Museum of Glass [Travel + Tourism]
- Smirnoff [Alcohol]
- Adweek [Advertising]
- GumGum [Tech/Software]
- FOX Sports [Entertainment]
- Busch Beer [Alcohol]
- Janus et Cie [Retail]
- IBM Watson Marketing [Tech/Software]
- Ikea [Retail]
- Pepsi [Food + Drink]
- Delta x Equinox [Health & Fitness]
- Bonobos [Fashion]
- Trivago [Travel + Tourism]
- Wilson [Entertainment]
- Wedderspoon [Food + Drink]
- Slack [Application]
- Xfinity [Tech/Software]
- Staples [Retail]
- American Express x Equinox [Health & Fitness]
- Blue Point Brewing Company [Alcohol]
- Land Rover [Automotive]
- Sonos [Tech/Software]
- Mercedes-Benz [Automotive]
- Nike [Entertainment]
- Facebook [Media]
- 3M [Retail]
- American Express [Finance]
- Heineken [Retail]
- ABC [Entertainment]
- Tokyo [Travel + Tourism]
- Uber [Tech/Software]
- UGG [Retail]
- Tulo [Retail]
- Adobe [Tech/Software]
- Cheerios [Food + Drink]
- Impossible Foods [Food + Drink]
- Tim Hortons [Food + Drink]
- Kazakhtelecom [Tech/Software]
- US Army [Government]
- She Should Run [Government]
- Booking.com [Travel + Tourism]
- The Telegraph [Publisher]
Q1
On the Road in 2017 – Where we drove and why
This is a terrific piece by Waze on T Brand Studio. We love data-driven content. Here’s a fun data point: “You’d expect more people to hit the gym in January — and Waze users did. But they also made 14% more trips to fast-food restaurants at the end of December, compared to the previous four weeks.”
Category: Tech/Software
Featured in: This Week in Native Ads 1/12
Intel by Nudge: For more content by Waze, click here.
Hyperloop: Designing the Future of Transport?
We love this piece of content from Altran on FT, exploring the Hyperloop and one of the teams getting after it. Great (commercial) and awareness piece for the engineering firm. It inspires us to go to them if we want to do great work.
Category: Tech/Software
Featured in: This Week in Native Ads 1/26
Danny McBride’s Dundee Movie is really just a Super Bowl Ad
Tourism Australia came out with a Dundee revival. Crocodile Dundee, for many, is how we fell in love with Australia in the first place. After seeing this commercial we really want to see the movie (let’s get it into production). It’s timely, culturally relevant, and for some it brings up a lot of nostalgia.
Category: Travel + Tourism
Featured in: This Week in Native Ads 1/26
Dear Gus
Proctor & Gamble + The Players Tribune bring us a heartwarming letter from Pip Kenworthy, mother of Olympic Alpine Skiier Gus Kenworthy. It’s a part of their #LoveOverBias Campaign for the 2018 Olympic Winter Games.
Category: Entertainment
Featured in: This Week in Native Ads 2/2
Intel by Nudge: For more content by Procter and Gamble, click here.
The world in 2384: Is it possible to achieve immortality?
Netflix on Wired for Altered Carbon. The experts weigh in on predictions for the future.
Category: Entertainment
Featured in: This Week in Native Ads 2/9
Intel by Nudge: For more content by Netflix, click here.
Using Smart Technology to Aid Factory Workers
VMWare on Re:Think talking about how smart technology can benefit factory workers. Good example of pulling in The Atlantic audience with smart content and relating it to how VMWare can help.
Category: Tech/Software
Featured in: This Week in Native Ads 2/9
Intel by Nudge: For more content by VMware, click here.
Pint by pint, Maryland’s Sustainable Breweries Support Local Communities
Maryland’s Beaches and beyond on WP Brand studio featuring local business (win) and a compelling reason to visit year round (craft beer).
Category: Travel + Tourism
Featured in: This Week in Native Ads 2/16
Smart cities: Charleston, South Carolina
Volvo + National Geographic bring a great piece about a beautiful city steeped in rich history, with a new creative economy that will only continue to grow. You see why Volvo’s keen to share that this is where their first American factory is opening up later this year.
Category: Automotive
Featured in: This Week in Native Ads 2/16
Intel by Nudge: For more content by Volvo, click here.
Never before seen Footage of Media Animals battling it out in their Natural Habitat
A hilarious video by CollegeHumor explaining the current media environment.
Category: Media
Featured in: This Week in Native Ads 2/16
Hands-on Design: Ranch Houses
Nest + Curbed is the perfect partnership. In this piece they’re talking about the most popular house types in America; what does the first Apple computer, The Brady Bunch and Breaking Bad have in common? They all took place in a “ranch house”.
Category: Tech/Software
Featured in: This Week in Native Ads 2/23
Intel by Nudge: For more content by Nest, click here.
A Sailors Life
Cunard + BBC bring a piece which shares a unique perspective on the natural and cultural phenomena that are sea voyages. Great story, some nice imagery and includes a strong CTA.
Category: Travel + Tourism
Featured in: This Week in Native Ads 2/23
Intel by Nudge: For more content by Cunard, click here.
How To Protect Your Data From Hackers
Okta + The Onion give tips on how to keep your data safe.
Category: Cyber Security
Featured in: This Week in Native Ads 3/2
Intel by Nudge: For more content by Okta, click here.
The Someday Ride
BMW brings a beautiful short film that is artfully shot. It incorporates universals truths in our technological age and our longing to get away.
Category: Automotive
Featured in: This Week in Native Ads 3/2
Intel by Nudge: For more content by BMW, click here.
Designing for the Future
Volvo on Re:Think talking about the future and their own approaches to people-centered design.
Category: Automotive
Featured in: This Week in Native Ads 3/2
Intel by Nudge: For more content by Volvo, click here.
Is NZ ready for its $80 billion investment windfall?
The Spinoff with Simplicity (NZ’s 401k) is a great thought leadership piece. The topic draws you in and is enhanced by the existence of the brand.
Category: Finance
Featured in: This Week in Native Ads 3/9
Intel by Nudge: For more content by Simplicity, click here.
In a world of wannabes, Lee-Ann Curren Transcends Labels
Vans partners up with Huck to reach their niche audience. It’s a great story of surfer musician Lee-Ann Curren supplemented with good video and photos.
Category: Fashion
Featured in: This Week in Native Ads 3/9
Intel by Nudge: For more content by Vans, click here.
HomePod — Welcome Home by Spike Jonze
Apple posted a beautifully curated piece, promoting their HomePod, on how music can brighten up any day.
Category: Tech/Software
Featured in: This Week in Native Ads 3/9
The Myth of Nature’s Second Brain, Exposed
Mailchimp partnered with Vox for this piece of content. Interesting, on brand for MailChimp, and in front of the right audience. Good to see Vox getting traction with their explainer video format. Watch out for ‘manage the back end of your small business’.
Category: Marketing
Featured in: This Week in Native Ads 3/16
Intel by Nudge: For more content by Mailchimp, click here.
Bushmills City Guides
Bushmills via Vice: guides for celebrating St Patrick’s day in some US cities.
Category: Alcohol
Featured in: This Week in Native Ads 3/16
Intel by Nudge: For more content by Bushmills, click here.
The Many Faces of Masculinity
Poignant piece from Harry’s on Washington Post about men challenging traditional notions of what it means to be a man.
Category: Beauty
Featured in: This Week in Native Ads 3/23
Intel by Nudge: For more content by Harry’s, click here.
Ice Blazers
Under Armour launches a branded content venture with Nigerian bobsledders. This is a perfect fit for the brand and its mission.
Category: Entertainment
Featured in: This Week in Native Ads 3/23
Intel by Nudge: For more content by Under Armour, click here.
The Philharmonic Turntable Orchestra
Technics presents the Philharmonic Turntable Orchestra. Beautiful.
Category: Tech/Software
Featured in: This Week in Native Ads 3/23
Q2
A Cyclist’s Guide to Ottawa’s Culinary Scene
Destination Canada on Bon Appetit takes us on a culinary adventure. You had me at Smoky Old Fashioned!
Category: Travel + Tourism
Featured in: This Week in Native Ads 4/6
Intel by Nudge: For more content by Destination Canada, click here.
Henry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in Branded Content Series
Henry Rollins Travels across Australia – focused on Tough Conversations.
Category: Automotive
Featured in: This Week in Native Ads 4/6
Intel by Nudge: For more content by Mercedes-Benz, click here.
Pioneering Spirits
Lexus on CNN takes a look at four men who are driving innovation at Lexus.
Category: Automotive
Featured in: This Week in Native Ads 4/6
Intel by Nudge: For more content by Lexus, click here.
Blockchain – The New Technology of Trust
Goldman Sachs on Mic educating about the blockchain via a well crafted interactive experience.
Category: Finance
Featured in: This Week in Native Ads 4/13
Intel by Nudge: For more content by Goldman Sachs, click here.
The High-Speed Future of the Hyperloop and What It Means for Airlines
CarTrawler + Skift talk the future of short haul travel, with the development of Hyperloop, and the implications it will have.
Category: Tech/Software
Featured in: This Week in Native Ads 4/13
The Storytellers of Vermont
CBS with Toyota in Vermont, with a light brand integration. It’s designed to reflect the audience and the brand’s relationship, an elegant nod to native integration. Laid back and shines the light on Vermont culture.
Category: Auto
Featured in: This Week in Native Ads 5/4
Intel by Nudge: For more content by Toyota, click here.
Saving Our World
This Business Insider series with BASF discusses the future in the face of our planet’s environmental issues.
Category: Tech/Software
Featured in: This Week in Native Ads 5/4
Intel by Nudge: For more content by BASF, click here.
Diamond in the Rough
Rolls Royce + National Geographic. The brand has been slowly releasing the hype videos in the build up to their SUV launch. To establish SUV credibility, the vehicle is still in pre-launch wrapping, so that you focus on its merits. Smart. A partnership with Nat Geo is also not one you would expect from Rolls Royce but it helps impart the adventure and opportunities.
Category: Auto
Featured in: This Week in Native Ads 5/4
Intel by Nudge: For more content by Rolls Royce, click here.
The Urban Wild
Vice partners with Visit Copenhagen, sending Brandon Jew Chef at Mr Jiu’s in San Francisco to Copenhagen to meet Kristian Baumann.
Category: Travel + Tourism
Featured in: This Week in Native Ads 5/11
Intel by Nudge: For more content by Visit Copenhagen, click here.
Crazy/Genius
HBO/WestWorld partner with The Atlantic for Crazy/Genius, a podcast-hub on The Atlantic which cover topics in technology and culture.
Category: Entertainment
Featured in: This Week in Native Ads 5/11
How Blockchain is Disrupting AR
Scanetchain with VentureBeat is simple straightforward thought leadership highlighting the interesting work that one startup is doing.
Category: Tech/Software
Featured in: This Week in Native Ads 5/18
Intel by Nudge: For more content by Scanetchain, click here.
SoFi presents Woman who Paid off Student Loan Debt with Parade and Party
SoFi threw an awesome “graduation” for one lucky user who paid off her student loans.
Category: Finance
Featured in: This Week in Native Ads 5/25
Intel by Nudge: For more content by SoFi, click here.
The 12 Best Father’s Day Gifts for the Stay-at-Home Dad
Gear Patrol’s best father’s day gifts with Minnetonka. Simple, straight forward. Features the product and positions the brand based on the other products’ tacit endorsement by being on the list.
Category: Fashion
Featured in: This Week in Native Ads 6/1
Intel by Nudge: For more content by Minnetonka, click here.
How Corning, New York, Changed the World With Glass
Atlas Obscura with The Corning Museum of Glass is really good. I like their style of telling interesting stories, anchored in a brands heritage. Plus a great local example.
Category: Travel + Tourism
Featured in: This Week in Native Ads 6/1
Intel by Nudge: For more content by The Corning Museum of Glass, click here.
Smirnoff Teams up with Lad Bible for long-term ‘Free to Be’ Nightlife Diversity Push
Smirnoff with Lad Bible, the unsung heroes of your night out. Great social messaging.
Category: Alcohol
Featured in: This Week in Native Ads 6/8
Intel by Nudge: For more content by Smirnoff, click here.
11 Branded Content Masterminds Who Are Elevating the Art of Marketing
[Nativeception] SV Vision Media celebrating the Creative 100.
Category: Advertising
Featured in: This Week in Native Ads 6/15
How to mix Content and Targeting to Cut Through
GumGum on Campaign Live talking about how to mix content and targeting to cut through. Some great quotes from their round table.
Category: Tech/Software
Featured in: This Week in Native Ads 6/15
Intel by Nudge: For more content by GumGum, click here.
How the World Cup became the Biggest Game in the World
FOX Sports with USA Today looking at how the World Cup became the biggest game in the world.
Category: Entertainment
Featured in: This Week in Native Ads 6/15
Intel by Nudge: For more content by FOX Sports, click here.
Father’s Day Surprise – Busch Beer
Busch beer puts on a Father’s Day Surprise. Give your dad what he wants, a beer, with you.
Category: Alcohol
Featured in: This Week in Native Ads 6/15
Making a Masterpiece that Transcends Time
JANUS et Cie on FT tell a story about making a masterpiece that transcends time. Great storytelling, high quality images and fantastic brand lift throughout. Truth be told, we haven’t seen a piece quite like it. Well done!
Category: Retail
Featured in: This Week in Native Ads 6/22
Intel by Nudge: For more content by Janus et Cie, click here.
How AI is Changing Marketing
IBM Watson Marketing on Business Insider. Loving the format; great story, educational and consistently links through to their own content.
Category: Tech/Software
Featured in: This Week in Native Ads 6/29
Intel by Nudge: For more content by IBM, click here.
Ikea finds Practical Use for its Cardboard Box Waste in Helping Kids Create Toys
IKEA’s campaign is built on 17 years worth of online conversations with parents and from analyzing 15m rows of dialogue data, showing that 50% of parents surveyed struggle to find ideas to encourage creative play amongst their children. The result: a practical use for its cardboard box waste in helping kids create toys. Creative, positive and fun.
Category: Retail
Featured in: This Week in Native Ads 6/29
Intel by Nudge: For more content by IKEA, click here.
Q3
A Pepsi-funded Movie Based on a Soda Commercial Character
Pepsi funded Dr Drew pulls in $15.5m in its opening weekend. Surely the pinnacle of content in 2018!
Category: Food + Drink
Featured in: This Week in Native Ads 7/6
Intel by Nudge: For more content by Pepsi, click here.
Sweatlag: Sweat Out every Time Zone
Brand partnerships as branded content. Delta partnered with Equinox on Furthermore, the Equinox content platform. This is the new nativception. I like this piece, combining looking after yourself through pre-flight, during, and post flight. Sweatlag!
Category: Health & Fitness
Featured in: This Week in Native Ads 7/12
#EvolveTheDefinition
Bonobos calls for an evolution of masculinity. The content goes deep with personal interviews of men talking about what masculinity means to them.
Category: Fashion
Featured in: This Week in Native Ads 7/20
Intel by Nudge: For more content by Bonobos, click here.
A New York Couple Revisits Their ’60S Honeymoon in Miami in the Atlantic’s Charming Trivago Film
Trivago via Atlantic’s Re:Think present an endearing piece as a couple travels down memory lane. BRB planning my Honeymoon sequel.
Category: Travel + Tourism
Featured in: This Week in Native Ads 7/20
Intel by Nudge: For more content by Trivago, click here.
Play Your Heart Out
Roger Federer for Wilson team up with DJ Money Mark creating a musical piece out of the sounds of tennis.
Category: Entertainment
Featured in: This Week in Native Ads 7/27
4 Very Easy Ways To Help Solve Our Bee Crisis
Wedderspoon on Mindbodygreen, discussing bee health and how you can get involved.
Category: Food + Drink
Featured in: This Week in Native Ads 7/27
Intel by Nudge: For more content by Wedderspoon, click here.
Case of the Mondays? How to flip the switch
Slack on Quartz with tips on how to have better Mondays. I like how every topic, for those interested, has a link to an external, non-branded resource. Guaranteed to increase productivity, like Slack!
Category: Application
Featured in: This Week in Native Ads 8/3
Intel by Nudge: For more content by Slack, click here.
If College Movies Were Honest
Xfinity on College Humor, ‘If College Movies Were Honest’ is a hilarious look at the realities of college.
Category: Tech/Software
Featured in: This Week in Native Ads 8/3
Intel by Nudge: For more content by Xfinity, click here.
Survey Shows Back to School Shopping Still Mostly Happens in the Store
Staples on Fatherly, sharing their survey results, which show that back to school shopping still mostly happens in-store.
Category: Retail
Featured in: This Week in Native Ads 8/10
Intel by Nudge: For more content by Staples, click here.
Introducing PlatformX: A First of its kind Platform from Equinox and American Express Platinum
Amex on Equinox’s FurtherMore. Another brand integration with Equinox creating a content hub. Again perfectly aligned to both brands.
Category: Health & Fitness
Featured in: This Week in Native Ads 8/10
A Beer-Lover’s Ultimate Summer Friday
Blue Point Brewing Company created a branded experience that turned into content. A smart way of leveraging a PR activity. This Atlas Obscura and Blue Point partnership celebrate summer Fridays with a Friday off, up to the new Blue Point brewing facilities. A good craft beer example.
Category: Alcohol
Featured in: This Week in Native Ads 8/17
Intel by Nudge: For more content by Blue Point Brewing Company, click here.
Scoring the Drive
Land Rover + The Atlantic on Re:Think Scoring the Drive, a beautifully shot piece of the Land Rover with a score by Hans Zimmer. Epic. Definitely put the audio on for this one. Also, the YouTube embed highlights the advantage for YouTube, being able to host and embed the video content – spreads it a lot further.
Category: Automotive
Featured in: This Week in Native Ads 8/24
Intel by Nudge: For more content by Land Rover, click here.
Sonos x Lost At E Minor: Day in the Life of a Creative
Sonos x Lost At E Minor: Day in the Life of a Creative, is a campaign that delivered Australia’s first ever Dumb Speaker Amnesty – a digitally lead live activation giving consumers the chance to exchange their old speaker for a brand new Sonos One. The campaign also highlights the lives of several creatives and looks at how they music influences their work.
Category: Tech/Software
Featured in: This Week in Native Ads 8/24
Intel by Nudge: For more content by Sonos, click here.
Mercedes-Benz Uses IGTV Platform To Release Branded Short Film
Bertha Benz: The First Driver is a sentimental look at the genesis of the brand. Simple story, works without audio, emulating the old-timey feel. The piece launched on IGTV, and was also adapted for YouTube and Facebook. A nice early example for IGTV.
Category: Automotive
Featured in: This Week in Native Ads 8/24
Intel by Nudge: For more content by Mercedes-Benz, click here.
Nike – Dream Crazy
Nike – Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Not news to many readers – but a good reminder, this content couldn’t exist without Nike.
Category: Entertainment
Featured in: This Week in Native Ads 9/7
Intel by Nudge: For more content by Nike, click here.
The World’s Most Creative People Show How to Master Vertical Video
A nativeception! Facebook showcasing how to master vertical video, highlighting some brilliant work in the process.
Category: Media
Featured in: This Week in Native Ads 9/7
Intel by Nudge: For more content by Facebook, click here.
See how asking “what if?” helps us make the world around you better in ways big and small
Not exactly a native campaign, but an example for great work from 3M. They try to answer the question “What if?”
Category: Retail
Featured in: This Week in Native Ads 9/7
Intel by Nudge: For more content by 3M, click here.
The Goods
Vox launches ‘The Goods by Vox’, presented by Amex. This new sponsored content section focuses on travel, entertainment, home and tech – the four main passion areas of Amex card members, according to Digiday.
Category: Finance
Featured in: This Week in Native Ads 9/21
Intel by Nudge: For more content by American Express, click here.
A Discovery in Patagonia Inspires a New Style of Beer
National Geographic + Heineken, takes the reader on a journey to the untamed reaches of Patagonia to find out how a biologist and master brewer tamed a wild yeast to produce a completely new kind of beer. Can’t wait to try it!
Category: Alcohol
Featured in: This Week in Native Ads 9/21
Intel by Nudge: For more content by Heineken, click here.
How Grey’s Anatomy Always Stays Relevant Through the Years
Pop Sugar outlines the impact Grey’s Anatomy has made, and how it’s managed to stay relevant, as it heads into it’s 15th season.
Category: Entertainment
Featured in: This Week in Native Ads 9/28
Intel by Nudge: For more content by ABC, click here.
Three Neighborhoods in Tokyo Where Old Meets New
Beautifully created piece by T Brand studios for Tokyo tourism. The combination of text, photo, illustration and links to interactive Google Maps makes this a win, regardless of how you connect to other cities and cultures when planning your travel.
Category: Travel + Tourism
Featured in: This Week in Native Ads 9/28
Intel by Nudge: For more content by Tokyo tourism, click here.
Q4
Driving A Mile in Another Person’s Shoes
Uber via Re:Think Original, on how Uber develop its newest products and features. For the ride-sharing giant, it’s all about empathy. Love the embedded videos with POV from their team.
Category: Tech/Software
Featured in: This Week in Native Ads 10/5
Intel by Nudge: For more content by Uber, click here.
The Official UGG Hypebook
To celebrate their 40th birthday, UGG’s released The Official UGG Hypebook on Complex. Brb, getting myself a new pair for this winter.
Category: Retail
Featured in: This Week in Native Ads 10/5
Intel by Nudge: For more content by UGG, click here.
Bust Out the Twin Beds: Turns Out ’50s TV Sleep Science Was Sound
Tulo features an in-depth examination of the sleep habits of 1950’s TV characters on The Daily Beast. Great storytelling and a perfect fit for the the Daily Beast reader, who likes to go deep into a topic and seeks studies and sources that help her better understand. Great work.
Category: Retail
Featured in: This Week in Native Ads 10/12
Intel by Nudge: For more content by Tulo, click here.
4 Questions You Need to Ask About Media Measurement
Adweek with Adobe exploring the questions media buyers should be thinking about when thinking about the performance of their content.
Category: Tech/Software
Featured in: This Week in Native Ads 10/19
Intel by Nudge: For more content by Adobe, click here.
Boomers are doing great things in their communities
Cheerios on Today.com, wanted to celebrate the many ways Baby Boomers are giving back to their communities and to show how acts of kindness, both large and small, can create a ripple effect of good deeds. To thank these everyday heroes, Cheerios tapped the TODAY Brand Studio to run the first-ever partner contest on TODAY.com, awarding $1000 “Goodness Grants” to selected winners.
Category: Food + Drink
Featured in: This Week in Native Ads 10/19
Wu-Tang In Space Eating Impossible™ Sliders
Big fan of this partnership between Wu-Tang Clan and Impossible Burger. The low fi aesthetic, they’re clearly just having fun with it.
Category: Food + Drink
Featured in: This Week in Native Ads 10/19
The Away Game
Tim Hortons: The Away game. There’s only one hockey team in all of Kenya, and they had nobody to play. So, Tim Horton’s brought them to Canada for an unforgettable game. Heart-warming moment!
Category: Food + Drink
Featured in: This Week in Native Ads 10/19
State Funding and No Competition: Why Kazakhstan Could Be an Interesting Market for Your Startup
Kazakhtelecom on TechCrunch, why Kazakhstan could be an interesting market for your startup. Great placement, good for stakeholders, and driving awareness in front of their key audience.
Category: Tech/Software
Featured in: This Week in Native Ads 10/26
Intel by Nudge: For more content by Kazakhtelecom, click here.
Decoding images from the Golden Record
The US Army with The Verge on decoding the Golden Records that are in space, which hold a ridiculous amount of information based on their capacity. The lead designer on the project explains the instructions for how the extraterrestrials should interpret the contents. This content brings a different lens from the army than you’d normally expect.
Category: Government
Featured in: This Week in Native Ads 11/2
How Women Won The Midterms – Even When They Lost
She Should Run on The Atlantic, paid for by Netflix for House of Cards. A great launch ahead of the mid-terms earlier this week, and aligns well with House of Cards’ latest season
Category: Government
Featured in: This Week in Native Ads 11/9
Booking It: A guide to America’s most unique Accomodations
Mic with Booking.com, highlighting the most unique accommodations around the country. Great through the funnel execution, also an asset that can be used all year round. And/or continuously promoted through an individual piece on each location.
Category: Travel + Tourism
Featured in: This Week in Native Ads 11/16
What do people really want for Christmas? Google data reveals all
Great B2B Content on The Telegraph for Spark (their studio). What do people really want for Christmas? Google data reveals all.
Category: Publisher
Featured in: This Week in Native Ads 11/30
See the best sponsored content examples of 2019 and submit your own work for consideration here.
Also check out the best examples from 2015, 2016 & 2017.
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