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Tag: examples b2b branded content

a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019

The Best Native Advertising Examples of 2018

It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions… I’m of course talking about the best native ads of 2018. Throughout 2018, we’ve picked extraordinary campaigns, which we’ve spotlighted in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads, automatically gets you… Continue reading

Jessica Toib
Jessica Toib
January 16, 2018