It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions… I’m of course talking about… Continue reading
Tag: b2b native advertising
Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and… Continue reading
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