This piece outlines the metrics B2B marketers should focus on when it comes to content marketing.
People, how many real people are consuming your content.
Attention, attention is correlated to conversion rate so is vital.
Bounce, whether people are engaging with your content or not.
Avg Scroll, the average scroll on each piece of content.
Social engagement, seeing how many shares your content creates.
Conversion rate, the rate at which people take action after consuming your content.
Time of day, seeing what time of day is best for your audience to engage.
Nudge provides a B2B content marketers paradise with an analytics, attribution & intelligence platform that provides all these in one easy to use place.