This Week in Native Ads 03/25
Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a…
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Tag: native advertising
Tag: native advertisingTag: native advertising
Advertising that is designed to fit in, native ads fit the form and function of the environment in which it appears in. View all Nudge posts, from insights, to data, case studies and the latest examples.
The Visible Part of the Invisible Content – Disclosures
Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the…
This Week in Native Ads 03/18
Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a…
Social Hubs vs. Content Hubs
Social Hubs Bringing all of your social media together in one single place, a hub, will have a bigger impact and motivate your targeted audience to carry on your message to an even wider audience. A social hub is…
Native Video Ads Are Here to Stay
The Growing Trend of Native Video Ads. Native Video Ads is a concept that you can find in almost every social media feed today, and it has become a more frequently used term among publishers and advertisers. It’s not…
Journalism in the Age of Branded Content and Vice Versa
As a student of the BIC masters program of Branding and Integrated Communications, I got a chance to participate in today’s native ad conference at The CUNY Grad School of Journalism. The conference was named “Journalism in the Age of…
This Week in Native Ads 03/04
Campaign of the Week: Smart Moves – See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to…
Native Advertising Conferences 2016
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to…
How Brands in the Food & Drink Industry Can Create Engagement on Social Media
Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, we’ve made a few findings on what…
22 Native Ad Platforms
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell…
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