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An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.
Campaign of the Week: South London Hosted By Artwork Source: Hosted By Why we like it: Solid example of native content done right, helps you explore South London and get a sense of what’s going on – why you’d like it. To fully experience it you can book an AirBNB. Quote of the Week: [The thing holding native… Continue reading
Campaign of the Week: Journey to the Hop Source: The Weather Channel Why we like it: It’s stinking hot right now and the Weather.com execution with Goose Island is perfect timing. Hot weather and refreshing beverage. This piece goes into how weather impacts the production of hops in their beers. Well timed and integrated. Quotes of the Week:… Continue reading
Campaign of the Week: Designing Buildings that Learn Source: IBM Why we like it: For IBM Watson the article series brings to life the potential of Watson & Internet of Things. The content is produced and distributed by Wired Band Lab but housed on the IBM site, despite the interface being a bit clunky the content is good and has nice calls to action… Continue reading
Campaign of the Week: An Honest History of Hacking Source: Wall Street Journal Why we like it: An Honest History of Hacking, brought to you by WSJ & BitDefender takes users through the build up to the pressing cyber crime issues of today. A perfect lead in for BitDefender and relevant content for the WSJ audience. Quote of the Week:… Continue reading
Campaign of the Week: Woman Deriving Some Sort Of Sick Pleasure From Healthy New Diet, Lifestyle Source: The Onion Why we like it: We always appreciate The Onion’s satirical take on the news and then how they extend that through to brands. This reverse take for NaturesCare pokes fun at how excited people get about being healthy.“Frankly, I can’t believe she goes around openly… Continue reading
Campaign of the Week: More to the Maldives Source: Conde Naste Traveller Why we like it: A simple straightforward execution, here’s why you should visit the Maldives and some options to get you started. Drives through to a destination site with more information. A great way to pull the CN Traveller audience through the funnel. Quote of the Week:… Continue reading
Campaign of the Week: Worth the Drive: These Delicious Destinations are the 6 Best Road Trips to take this Spring Source: Tasting Table Why we like it: What is a vehicle if not a means to get you places and try new things? Like eating delicious foods and exploring hidden treasures? This sponsored piece in Tasting Table, paid by BMW, features 6… Continue reading
Campaign of the Week: Roots: A Cultural Force that Changed The Nation Source: New York Times Why we like it: This paid post in New York Times takes you on a beautiful and engaging story of how “Roots” made it’s impact on American culture and history. Featuring the History Channel’s new show based on the bestseller book Roots, the post… Continue reading
Campaign of the Week: How to Nail the Job Interview Source: Imgur Why we like it: How do you make sure you to rock that interview and land the job of your dreams? If you don’t have a game plan already, SoFi.com got you covered with this sponsored post in Imgur. Great insights, useful tips and overall good content! “Once… Continue reading
Campaign of the Week: 14 Avocado Snacks You Should Make For Cinco De Mayo…And For…Ever Source: Buzzfeed Why we like it: They’ve done it again! Avocados from Mexico make sure that they are the one to count on when celebrating this annual food fest that is Cinco de Mayo. A sponsored list in Buzzfeed that pretty much says it all – there is absolute no reason… Continue reading
