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Category: This Week in Native Ads

An archive of our newsletter. This Week in Native Ads was a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing. It evolved to just the Nudge Newsletter as the native ad industry grew.

This Week in Native Ads 07/04/14

Native Ad Campaign of the Week: Summer To-Do Calendar by Leinenkugel Don’t let the summer pass you by! Find inspiring BuzzFeed posts for every important date and make the next few months memorable. Source: Buzzfeed Why we like it:  It’s timely with summer here, has real utility showing summer event and brand tie in with Leinenkugel Summer Shandy.  Clean, simple well executed.   Quote of the Week: Source: BeetTV   News:  Is Google… Continue reading

Ben Young
Ben Young
July 3, 2014

This Week in Native Ads 06/27/14

Native Ad Campaign of the Week: Digiday breaks out Native Ad Inception: Two native ads for native ads. A Native Ad inside a Native Ad. TripleLift and Yahoo both pulling out this ad inception on DigiDay. Source: DigiDay +  DigiDay Why we like it A clever idea by both companies, using a Native Ad to spread their content on Native Ads.  Good to see them leading by example. Quote of the… Continue reading

Ben Young
Ben Young
June 27, 2014

This Week in Native Ads 06/20/14

Native Ad Campaign of the Week: Netflix’s Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. It’s among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Source:… Continue reading

Ben Young
Ben Young
June 19, 2014