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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

Native Content – Auto Category

Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series weā€™ll be starting with the Automotive Category. Thereā€™s a lot of material here to review so weā€™ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content weā€™ve… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
June 26, 2015

Five Tips for Bloggers Networks on Paid Content Campaigns

Nudge has measured a high volume of bloggers network campaigns. Throughout these campaigns we’ve picked up some tips to get the best results out of your bloggers and hit those client objectives. Have a read through the tips below and then check out the Bloggers Club case study that you can download at the end. Tip One: Bloggers networks tend to be more agile than bigger publishers. This means that as long as you’re keeping an eye on… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
June 18, 2015

How to Produce the Best Native Content, from Some of the Best in the Business

  We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent,… Continue reading

Ben Young
Ben Young
May 20, 2015

HowĀ toĀ ProduceĀ theĀ BestĀ NativeĀ Content,Ā fromĀ SomeĀ ofĀ theĀ BestĀ inĀ theĀ Business

We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent, being a good client and giving it the time it needs. What follows is a synopsis of the discussion. In the end is a link to the video & audio, with time stamps to particular topics. How to be the dream client Adam talked about how the stars aligned for the creation of the Orange is the New Black piece, the key things for as he put it the dream are to: – Come to the table with clear goals for the content – Realize this is a quality game; give your team the time to gestate – Provide constructive feedback – Bring data and/or topic areas to the table, it helps – Be comfortable with the article mentioning competitors, it has to draw people in   The flipside of this too is publishers doing their part; both panelists spoke to this from their experience as Editors.   How publishers get the best work Involving brands in the content creation process does put a spanner in the works, so publishers have to reflect that. – Hire the best talent – Don’t just throw your team at the whim of the brand, maintain editorial standards – Be upfront around your code of ethics or conduct to establish how you produce native – Continual feedback with client, not just at the end – Develop understanding of different markets regulations for marketing messages – Develop processes for clearing data & image rights for advertising purposes, some industries are more regulated than others – Arm yourself with data to make recommendations   Watch the full video or audio to get the whole conversation, or review the timestamps for key parts of the conversation. If you’d like to attend future native ad events, follow @giveitanudge on Twitter.   Thanks to PowerLinks for sponsoring the talks.   <soundcloud embed> — You can jump ahead to particular topics, at these timestamps: 4:15 Quality is key 5:15 having your goals set in the beginning 5.55 How to hire for native 9:26 How to protect journalists 15:12 The dream client 16:12 Orange is the new black setting the standard 18:18 How quizzes actually help a brand articulate a message 20:00 Once produced putting… Continue reading

Ben Young
Ben Young
May 19, 2015

How do you separate out the value of the publisher and the value of the content?

When dealing with paid content, a big question is, what am I getting for my money? This often distills into two components 1) The value of the publishers audience. 2) The value of the content produced. Nudge measures native ad content day in/day out, so we are often having this conversation. We also see how different content performs on the same publisher and sometimes how the same content performs across different publishers. Here are some of the learnings. How to… Continue reading

Ben Young
Ben Young
May 5, 2015

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading

Ben Young
Ben Young
April 27, 2015

What is native ad content?

Native ad content is the term used to describeĀ paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeablyĀ are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young
Ben Young
April 14, 2015

The Best Native Advertising Examples

You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are sixĀ main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Canā€™t be contained, custom ads… Continue reading

Ben Young
Ben Young
January 25, 2015

The best disclosures are native: a study on effective disclosures on custom native ads

In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native disclosures work best for custom native ads. However, the overall identification was still only half of participants. WeĀ believe the way to lift it from here is repetition in the article, however we haven’t found enough examples for further testing yet. Continue reading

Ben Young
Ben Young
January 23, 2015

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content. Ā Keep in mind this is a nascent industry so standards are still being developedĀ but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading

Ben Young
Ben Young
November 11, 2014