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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

The New Math of Sustainable Investing by The Atlantic for Morgan Stanley
The New Math of Sustainable Investing by The Atlantic for Morgan Stanley

The Best of the Best Native Ads 2015

It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading

Ben Young
Ben Young
December 17, 2015

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading

Ben Young
Ben Young
December 8, 2015

A Beauty Category – Native Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Nudge is a native analytics tool that allows you to go beyond the click and transform your paid content campaigns. Find out more here: giveitanudge.com For reviewing all content we’ve used the Nudge diagnostic. This is a tool… Continue reading

Therese Bengtsson
Therese Bengtsson
December 2, 2015

How to Pick the Right Kind of Content for your Native Campaign

At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Over the last 6 months we’ve pulled together the top two formats within each category for attention and engagement. Based off your success metrics you can approach your next native content campaign with the right… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 21, 2015

A Report into the Success of Native Content within the Technology Category

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers are performing the best. This is a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool you can access at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 19, 2015

Guide To Native Content

Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category. Definition & Formats: What is Native Ad Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 14, 2015

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 8, 2015

Food and Drink Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 2, 2015

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 25, 2015

Native Content Formats

When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work for both engagement and attention metrics. Definitions and Examples: Article: The most common form of native content. Normally follows the article layout of the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 16, 2015